Led multiple eCommerce optimization projects to create and maintain ongoing customer self-care content strategy for AT&T U-verse and DIRECTV digital channels across web, app, and set-top box platforms to increase sales, engagement, and overall satisfaction for 26 million customers.

Worked closely with television studios (ABC, NBC, El Rey, TNT, Nat Geo, etc.), DIRECTV Ad Sales, and external agencies to produce and execute recurring series of paid placements across DIRECTV.com, apps, set-top box, email and social media for over 20 million customers.

Produced, launched, and maintained various marketing pages to educate current and prospective customers on topics like DIRECTV technology, pay-per-view programming, and various DIRECTV services for over 20 million customers.

Strategy, production, and curation of streaming entertainment content on the DIRECTV App to promote relevant content to app customers. Additional development projects included content recommendations and voice command.

Worked closely with AUDIENCE, DIRECTV Product Marketing, and in-house developers to conceptualize and produce responsive minisites promoting current seasons of various Audience content across desktop, tablet, and mobile. Shows included Kingdom, Rogue, The Fighting Season, Full Circle, Billy & Billie, Undeniable with Joe Buck, and You Me Her.

Created, curated, and maintained ongoing content strategy for seasonal DIRECTV digital entertainment promotions across web, app, and set-top box platforms to increase engagement and maintain relevant content for 20 million customers.

Created, curated, and maintained ongoing content strategy for various DIRECTV digital entertainment channels across web, app, and set-top box platforms to increase engagement and maintain relevant content for 20 million customers.

Conceptualized, wrote, fact checked, and copy edited a wide range of entertainment-related copy on tight deadlines. Outlets included SPIN, NYLON Guys, XLR8R, Rolling Stone, MTV.com, Blender, CMJ, Independent PlayStation Magazine, Official Xbox Magazine, ToyFare, and Wizard

Cultivated and maintained relationships in specialist gaming press, such as Game Informer and IGN, as well as key mainstream press, such as The New York Times and USA Today, to acquire and organize national coverage for triple-A PlayStation 2, PlayStation Portable, Xbox, and Xbox 360 titles including Grand Theft Auto: San Andreas (#1 selling PlayStation 2 title of all time) and Grand Theft Auto: Liberty City Stories (#3 selling PlayStation Portable title of all time)