Justice League/DC Entertainment Campaign
Worked closely with Warner Bros., DC Entertainment, and AT&T/DIRECTV Product Marketing to strategize and produce a digital campaign promoting Justice League in theaters as well as DC catalog content across desktop, tablet, and mobile experiences. Tactics included headers, promotional banners, email, and exclusive content across key placements on DIRECTV.com and ATT.com
Quarterly "Buy 4" Promotional Campaigns
Worked closely with DIRECTV Product Marketing to strategize and produce multiple digital "Buy 4" campaigns promoting On Demand catalog content across desktop, tablet, and mobile experiences. Tactics included headers, promotional banners, and email content across key placements on DIRECTV.com.
On Demand Promotional Campaigns
Worked closely with DIRECTV Product Marketing to strategize and produce periodic campaigns promoting relevant On Demand catalog content across desktop, tablet, and mobile experiences. Tactics included headers, promotional banners, and email content across key placements on DIRECTV.com. Projects included Award Season, Batman 75th Anniversary, Back to School, Halloween, and Holiday, among others.